Course Code - Name

MMSTRAM - Multimedia Strategic Marketing and Positioning for Multimedia

21

Course Description

Strategic Marketing & Positioning (MMSTRAM) involves the development of a vision for the markets of interest to the organization.  Specifically, it covers the development of cognitive skills in selecting target market strategies, setting objectives, developing, implementing, and managing marketing programs.  The course aims to develop multimedia students’ critical thinking and a set of skills important to strategizing and positioning in the market place.  

Course Credits

3 units

Contact Hours/Week

42 hours, 3 hours/week

Prerequisite

None